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Shubham Pandey
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Shubham Pandey

Shopify Engineer. Technical Lead. Product Builder.

9+ years building Shopify experiences, applications and developer tooling — from enterprise storefronts and complex integrations to public apps and open-source projects.

Current
Senior Associate Technology L2Publicis Sapient
Location
Mumbai, India
Availability
Open to the right roles and projects
9+ YearsShopify engineering
40+ EngineersCross-trained in Shopify
EnterpriseShopify Plus delivery
IndependentApps, tools & open source

What I Do

Client delivery, independent products, developer tools and helping engineering teams ship.

01 / Enterprise

Enterprise Shopify Delivery

Building and leading Shopify and Shopify Plus projects for large brands and complex e-commerce teams.

02 / Products

Apps & Product Development

Building Shopify apps, custom software and developer tools that solve problems beyond individual client projects.

03 / Open Source

Developer Tools & Open Source

Creating tools, npm packages and open-source projects that improve how Shopify developers build, test and ship.

04 / Leadership

Engineering Leadership & Enablement

Helping engineering teams work effectively through mentoring, code reviews, technical standards and Shopify enablement.

Selected Work

Projects that show the scale of work, what I owned and what shipped.

  1. Enterprise · Shopify Plus · Present

    Shopify Plus Architecture

    Enterprise Shopify Delivery

    Hands-on delivery and technical lead on enterprise Shopify and Shopify Plus programs at Publicis Sapient.

    • Led technical implementation across Shopify Plus storefronts and engineering teams
    • Set project foundations: technical planning, repository structure and CI/CD
    • Reviewed implementation decisions and pull requests before production
    Shopify PlusLiquidReactGraphQLCI/CD

  2. Agency · Shopify Plus · May 2024 — Jun 2025

    Shopify Plus Architecture

    RunDTC — DTC Brand Storefronts

    Lead Shopify developer at a Shopify Plus agency, owning storefront delivery for DTC brands including Travis Mathew and Steve Madden.

    • Owned theme architecture across homepage, product, collection, cart and checkout extensions
    • Localized storefronts with Shopify Markets and integrated PIM / DAM systems
    • Shipped production storefronts with 90+ Lighthouse scores
    Shopify PlusLiquidJavaScriptShopify Markets

  3. High-traffic Plus store · Jan 2021 — May 2022

    Shopify Plus Architecture

    Gya Labs — Shopify Plus Store

    Senior developer on a high-traffic Shopify Plus wellness store — catalog pages, integrations and conversion work.

    • Rebuilt product and collection pages around metafields instead of hard-coded content
    • Integrated reviews, subscriptions and email tools through custom apps and APIs
    • 15% higher add-to-cart CTR after the catalog revamp
    Shopify PlusGraphQLMetafieldsNode.js

  4. Freelance · 40+ builds · Feb 2018 — Present

    Independent Shopify Work

    Independent Shopify Plus delivery for international merchants, alongside apps and tools built outside client work.

    • Delivered 40+ Shopify Plus builds and redesigns across fashion, beauty, fitness and lifestyle
    • Created reusable section libraries and app blocks to speed up later launches
    • Consulted on conversion, page speed and headless integrations
    Shopify PlusLiquidNode.jsReact

What I Build

Storefronts, apps, delivery foundations and tools I build myself.

01

Custom Shopify Experiences

Storefronts, custom themes and commerce experiences built around real business requirements.

  • Custom Shopify themes
  • Shopify Plus storefronts
  • Performance and accessibility
  • Platform migrations
02

Shopify Apps & Integrations

Custom and public applications using Shopify APIs, extensions, webhooks and platform capabilities.

  • Custom and public Shopify apps
  • Admin API, Storefront API and GraphQL
  • Webhooks and third-party integrations
  • Theme App Extensions, Web Pixels and Functions
03

Engineering Infrastructure

Project foundations such as CI/CD, development workflows, technical standards and delivery processes.

  • CI/CD pipelines
  • Repository and development workflows
  • Code review and quality standards
  • Sprint 0 and technical documentation
04

Products & Developer Tools

Independent apps, utilities and open-source tools built for Shopify merchants and developers.

  • Shopify applications
  • npm packages and CLI tools
  • Editor tooling
  • Open-source projects

Products & Open Source

Software I build outside client work — some published, some still in development.

  • Product / Shopify App

    In Development

    Behavik

    Session-aware behavioral interventions for Shopify storefronts, driven by shopper events rather than blanket discounting.

    • Captures shopper activity through Shopify Web Pixels
    • Evaluates session-aware rules for contextual offers
    • Delivers interventions via Theme App Extensions and Shopify discounts
    ShopifyWeb PixelsNode.jsReactPostgreSQLPrisma

  • Developer Tool

    Developer Tool

    Metora

    Syncs metafield and metaobject definitions between Shopify stores so configuration is not rebuilt by hand in every environment.

    • Synchronizes metafield definitions across stores
    • Synchronizes metaobject definitions
    • Built for multi-environment Shopify Admin GraphQL workflows
    Admin GraphQLNode.jsPrismaPostgreSQL

  • Open Source / npm Package

    Live on npm v0.1.1Open Source

    @shopifyexpert/stae-core

    Shared analysis engine for Shopify Online Store 2.0 themes — the core that CLI and editor tooling sit on.

    • 80+ analysis rules for Online Store 2.0 themes
    • Local static theme auditing and health scoring
    • Reusable core for CLI and VS Code tooling
    Node.jsTypeScriptOnline Store 2.0
    npm package ↗

  • Developer Tool

    In Development

    Shopify Theme Analysis CLI

    Local theme audits in the terminal, powered by the shared STAe analysis core.

    • Runs local theme audits from the command line
    • Surfaces theme issues and health information
    • Shares the same rule engine as the published core package
    Node.jsTypeScriptCLI

  • Experimental Project

    Planned

    Shopify VS Code Extension

    Inline Shopify theme feedback in the editor, using the same analysis engine as the CLI.

    • Planned inline theme feedback during development
    • Same shared analysis core as CLI and npm package
    TypeScriptVS Code

  • Experimental Project

    Experimental

    PFOS

    A personal financial operating system for income, expenses, debt, assets and goals in one structured view. Not a Shopify product.

    • Private, still evolving personal finance workspace
    • Structured view of income, expenses, debt and assets
    TypeScriptNode.js

Technical Leadership

Beyond implementation, I help establish how projects are built, reviewed and delivered.

Project Foundations

Helping teams start with the right technical structure.

  • Sprint 0 and technical discovery
  • Architecture discussions
  • CI/CD and development workflow setup

Code & Quality

Maintaining engineering quality throughout delivery.

  • Manual code and pull request reviews
  • Coding standards
  • Performance and accessibility

Technical Leadership

Providing direction when projects become technically complex.

  • Architecture and implementation decisions
  • Mentoring and unblocking engineers
  • Reviewing technical approaches

Mentoring & Enablement

Helping engineers build confidence and capability in Shopify.

  • Cross-trained 40+ Magento and Adobe Commerce engineers in Shopify development, helping teams transition into Shopify projects at scale
  • Mentored senior and junior engineers
  • Created reusable documentation and standards

Client & Team Collaboration

Bridging technical teams and project stakeholders.

  • Client demos and technical discussions
  • Translating business requirements into technical decisions
  • Communicating risks and trade-offs

How I Work

How a project typically moves from first conversation to production.

  1. 01

    Understand

    Learn the business goals, technical constraints and requirements before implementation begins.

  2. 02

    Plan

    Define the technical approach, project structure and delivery plan.

  3. 03

    Build

    Develop the solution with attention to maintainability, performance and platform constraints.

  4. 04

    Review

    Review implementation quality, edge cases and integration details before release.

  5. 05

    Deliver

    Support testing, deployment and handover into production.

Career Timeline

From self-taught freelance work to enterprise Shopify and technical leadership.

  1. Present

    Senior Associate Technology L2Publicis Sapient

    Enterprise Shopify and Shopify Plus work, with technical leadership alongside implementation.

    • Leads technical delivery on active Shopify Plus programs
    • Sets up CI/CD, workflows and project foundations
    • Cross-trained 40+ Magento and Adobe Commerce engineers into Shopify
    Shopify PlusLiquidReactRemixGraphQLCI/CD
  2. May 2024 — Jun 2025

    Shopify Lead DeveloperRunDTC

    Shopify Plus agency delivery for DTC brands.

    • Led storefront work for brands including Travis Mathew and Steve Madden
    • Owned theme architecture, reviews and client demos
    Shopify PlusLiquidJavaScript
  3. Jan 2021 — May 2022

    Senior Shopify DeveloperGya Labs

    Senior delivery on a high-traffic Shopify Plus store.

    • Rebuilt catalog pages with metafields — 15% higher add-to-cart CTR
    • Built custom app and API integrations
    Shopify PlusGraphQLMetafields
  4. Feb 2018 — Present

    Freelance Shopify DeveloperIndependent

    Self-taught path into professional Shopify work — freelance delivery, then independent products.

    • 40+ Shopify Plus builds for international merchants
    • Started shipping apps and developer tools alongside client work
    Shopify PlusLiquidNode.js

Skills & Technology

What I use to ship Shopify storefronts, apps and tooling.

Shopify & Commerce

Online Store 2.0Shopify PlusLiquidAdmin GraphQLStorefront APIShopify FunctionsWeb PixelsTheme App ExtensionsCheckout Extensions

Analysis & Tooling

TypeScriptNode.jsTheme analysis (80+ rules)Shopify CLIGitHub ActionsCI/CD

Backend & Data

Node.jsTypeScriptPostgreSQLNeonPrismaRedisClickHouseVercel

Frontend Architecture

ReactNext.jsRemixTailwind CSSJavaScriptPerformanceAccessibility

Open Source & Writing

Published packages, tools in progress and a short technical note.

ProjectTypeStatusLink
@shopifyexpert/stae-coreShopify Online Store 2.0 theme analysis library with 80+ rules.npmLive on npm v0.1.1npm package ↗
Shopify Theme Analysis CLILocal theme audits on top of the shared analysis library.CLIIn development
Shopify Theme Analysis ExtensionInline theme feedback in the editor.VS CodePlanned
Theme App ExtensionsA technical note on Shopify Theme App Extensions.WritingPublishedRead ↗

Education & Background

Self-taught developer with 9+ years of practical software and e-commerce engineering experience. Started building software after Class 12 and developed through practical training, freelance work, Shopify projects and continuous hands-on learning.

  • Self-directed software developmentLearning by shipping real projects
  • Private software development trainingStructured technical foundation after school
  • Higher Secondary CertificateDon Bosco High School, Nashik

Let's Discuss Your Project

Hiring, a Shopify project, or technical leadership — get in touch.

Book a meetingEmailLinkedInGitHub
Shubham Pandey · Shopify & E-commerce Engineer · shopifyexpert.xyz