Behavik
Behavioral intervention & personalized discount platform
A Shopify app that tracks behavioral events and delivers personalized interventions and discounts based on configurable rules.
Product identity
Behavik
01
The problem
Merchants need to respond to shopper behavior in real time, showing the right intervention or discount at the right moment, without brittle theme hacks or manual configuration.
02
The idea
Behavik uses Shopify Web Pixels for behavioral event tracking, a rules engine for session-aware interventions, and native Shopify discounts delivered through Theme App Extensions.
03
How it works
- 01
Shopper
Session begins on the storefront.
- 02
Web Pixels
Behavioral events captured in-platform.
- 03
Rules engine
Session state evaluated against merchant rules.
- 04
Intervention
Discount or experience delivered through extensions.
04
Architecture
Web Pixel for client-side event capture → session tracking and rules engine on the app backend → personalized interventions rendered via Theme App Extensions → Shopify discount API for offer application.
05
Key technology
06
My role
- Product concept
- Architecture
- Backend
- Shopify integration
- Pixel implementation
- Theme App Extension
- Rules engine
- Deployment