Steve Madden: Shopify Plus Storefront

Shopify Plus storefront development for a leading fashion DTC brand, custom theme architecture, complex catalog UX and enterprise delivery standards at a Premier Shopify Plus agency.

Deliver a high-performance, maintainable Shopify Plus theme for a complex fashion catalog, multiple templates, strict brand UX and enterprise quality gates.

• Owned theme architecture across homepage, product, collection, cart and checkout extensions
• Led modular Liquid structure with reusable sections and performance-first assets
• Coordinated implementation with engineers and client stakeholders
• Code reviews, development standards and production readiness

• Custom Shopify Plus theme architecture and production templates
• Reusable section and snippet library
• Checkout and theme app extension integration points
• CI/CD pipeline for theme deployment

Modular Online Store 2.0 architecture, metafields and metaobjects for structured content, Shopify Markets for localization, PIM/DAM integration and CI/CD for theme deployment.

• Production Shopify Plus storefront with performance-optimized custom theme (90+ Lighthouse on optimized builds)
• Localized storefronts via Shopify Markets
• PIM and DAM integration across PDP, PLP and extension surfaces